【阅读理解。TheJanuaryfashionshowcalledFutureFashionexemplifiedhowfargreendesignhascome.OrganizedbytheNewYork-basednonprofitEarthPledgetheshowinspiredmanytopdesignerstoworkwithsustainablefabricsfor】

阅读理解。

TheJanuaryfashionshowcalledFutureFashionexemplifiedhowfargreendesignhascome.

OrganizedbytheNewYork-basednonprofitEarthPledgetheshowinspiredmanytopdesigners

toworkwithsustainablefabricsforthefirsttime.Severalhavesincemadepledgestoincludeorganic

fabricsintheirlines.

Thedesignerswhoundertakegreenfashionstillfacemanychallenges.ScottHahncofounderwith

GregoryofRoganandLoomstatewhichusesall-organiccottonsayshigh-qualitysustainablematerials

canstillbetoughtofinD．"Mostdesignerswithexistinglabelsarefindingtherearen'tcomparablefabrics

thatcanjustreplacewhatyou'redoingandwhatyourcustomersareusedto"hesays.Forexample

organiccottonandnon-organiccottonarevirtuallyindistinguishableoncewovenintoadress.Butsome

popularsyntheticslikestretchnylonstillhavefeweco-friendlyequivalents.

Thosewhodomaketheswitcharefindingtheyhavemoresupport.Lastyeartheinfluentialtrade

showDesigners&Agentsstoppedchargingitsparticipationfeeforyounggreenentrepreneurs(企业

家)whoattenditstwospringtimeshowsinLosAngelesandNewYorkandgavespecialrecognitionto

designerswhosecollectionsareatleast25%sustainable.Itnowcountsmorethan50greendesigners

upfromfewerthanadozentwoyearsago.ThisweekWal-Martissettoannounceamajorinitiative

aimedathelpingcottonfarmersgoorganic:itwillbuytransitional(过渡型的)cottonathigherprices

thushelpingtoexpandthesupplyofakeysustainablematerial."Mainstreamisabouttooccur"says

Hahn.

Someanalystsarelesssure.Amongconsumersonly18%areevenawarethatecofashionexists

upfrom6%fouryearsago.NatalieHormillaafashionwriterisanexampleoftheunconverted

consumer.Whenaskedifsheownedanysustainableclothesshereplied:"NotthatI'mawareof."

Likemostconsumersshefindslittletimetoshopandwhenshedoesshe'sonthehuntfor"cute

stuffthatisn'ttooexpensive."Byherownadmissiongreenjustisn'tyetonherminD．But-thanks

tothecombi