英语翻译
Intoystores,whatisoldisnewagain.
Someofthelatesttoystohitstoreshelvesincludeseveralnamesthatwerepopularinthe1980's.Amongthem:He-man,MyLittlePony,TeenageMutantNinjaTurtles,andTransformers.TheirappearanceissurprisinginanindustrywhereallbutclassictoyslikeBarbiedollstendtostayinthemarketforonlyafewyearsbeforetheyleavekidcultureforgood.
Thereturnoftoysintroducedagenerationago,sayexperts,islargelyagenerationaleffect.ThesetoyswereamongthefirsttobemarketedprimarilythroughTVcartoons.Theresult:Thetoyscarriedwiththemamuchstrongerbrandidentitythantoysfrompreviousages.Whenthosewhoplayedwiththesetoysduringthe1980sbeganhavingchildrenoftheirown,businessmenrealizedtheycouldtakeadvantageofparents'emotionaltiesbybringingthetoysback.
"We'restartingtoseealotofpropertiesandproductscomingbacknowforthekidsofGenerationX,"saysGregLivingston,vicepresidentofWondergroup,achildren'sproductmarketingfirm.Butotherindustryobserverssaythisreturn-of-toytrendismorerootedinbasiceconomics.Whentheeconomyisn'tstrong,theysay,toy-makersbecomemorecareful.
Oneofthesafestmarketingtechniquesisbringingbacktoysthatareprovensuccesses."Ifyou'reinthebusinessofmakingandsellingtoys,you'regoingtogothesafestroute,whichisusingprovenbrands,"saysStephanieOppenheimer,co-founderoftheOppenheimerToyCo.,anindependentconsumergroupthatratestoys;Othercompaniesuseproductideasthathavesoldwellinothercountries,suchasJapan.Still,Ms.OppenheimeralsobelievesthatAmericanconsumerssimplyarenot
inthemoodfornew,high-techtoysanymore."Peopleareinterestedlessinwhatwewishwehadandmoreinwhatwealreadyhave,"saysOppenheimer."Asacountry,we'relookingforthingsthatremindusofsimplertimes."
请求人工翻译！