LONDON（Reuters）—Organicfruit,deliveredrighttothedoorstep．ThatiswhatGabrielGoldprefers,andheiswillingtopayforit．Ifthisisnotpossible,the26-year-oldcomputertechnicianwillspendtheextramoneyatthesupermarkettobuyorganicfood．
“Organicproduceisalwaysbetter,”Goldsaid．“Thefoodisfreeofpesticides（农药）,andyouaregenerallysupportingfamilyfarmsinsteadoflargefarms．Andmoreoftenthannotitislocallygrownandseasonal,soitismoretasty．”Goldisoneofagrowingnumberofshoppersbuyingintotheorganictrend,andsupermarketsacrossBritainarecountingonmorelikehimastheygrowtheirorganicfoodbusiness．Buthowmanyshoppersreallyknowwhattheyaregetting,andwhyaretheywillingtopayahigherpricefororganicproduce?MarketresearchshowsthatGoldandotherswhobuyorganicfoodcangenerallygiveclearreasonsfortheirpreferences—buttheirknowledgeoforganicfoodisfarfromcomplete．Forexample,smallamountsofpesticidescanbeusedonorganicproducts．AndaboutthreequartersoforganicfoodinBritainisnotlocalbutimportedtomeetgrowingdemand．“Thedemandfororganicfoodisincreasingbyaboutonethirdeveryyear,soitisaveryfast-growingmarket,”saidSueFlock,aspecialistinthislineofbusiness．
小题1:MoreandmorepeopleinBritainarebuyingorganicfoodbecause_____．