Theintensityoftoday'smediacoveragehasbeengreatlymagnifiedbythesheernumberandtypesofmediaoutletsthatareavailabletoday.Intensecompetitionforthemostrevealingphotographsandthelatestinformationonasubjecthasturnedevenminormediaeventsintoso-called"mediafrenzies".Reportersareforcedbythenatureofthecompetitiontopryeverdeeperforanangleonastorythatnooneelsehasbeenabletouncover.Withthistypeofmediacoverage,itdoesbecomemoreandmorelikelythatanyonewhoissubjectedtoitwillhavehisorherreputationtarnished,asnoindividualisperfect.Everyonemakesmistakes.Theadvancesintechnologyhavemademuchinformationeasilyandinstantaneouslyavailable.Technologyhasalsomadeiteasiertodigfurtherthaneverbeforeintoaperson'spast,increasingthepossibilitythatthesubject'sreputationmaybeharmed.