翻译Westernairlinermanufacturersseemto.....
WesternairlinermanufacturersseemtobetrippingoverthemselvesintheireagernesstosigncollaborativeagreementswithAsianpartnersasalow-costroutetodevelopingnewairliners.TheirpotentialAsianpartnersseemtobetrippingoverthemselvestosignsuchagreements,asalow-costroutetoacquiringnewairlinertechnology.Iftheyarenotcarefulthetwosideswillenduptrippingovereachother:theonebysellingitsbirth-rightforshort-termgain,theotherbytryingtobreakintoamarketwhichisn’tbigenoughtosustainit.
Technologytransferworksinagrowingmarket,wheretheaspirationsofthenewentrantreceivingthattechnologycanbemetthroughexpansion.Theairlinermarketisnotsuchadevice.
Eventhemostoptimisticprojectionsofairlinersalesforthenext20yearsshowthatairlinermanufacturecanonlybeprofitableifasmallnumberofaircraftbuilderssharetheavailablesales.Itfollowsthatifnewmanufacturerscomeintothemarketandtakesales,theirsalesmustcomefromsubstitution,notexpansion.