Businessesarewitnessingadifficulttimewhichhasinturnproducedinfluenceonconsumers’edsiretogogreen.Howevershoppersarestilllayingstressonenvironmentalconcerns.
Twothirdsofcustomerssaythatenvironmentalconsiderationsinformtheirpurchasestothesamedegreeastheydidayearagowhilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy.
Thismayhelptoinfluencehowshopsstoregoodsontheirshelves.Andthecompaniesshouldstillmakeeffortstobecomemoreenvitonmentallyfriendly.Twooutofthreepeoplethinkitisimportanttobuyfromenvironmentallyresponsiblecompanieswithaboutoneinsevensayingthattheyhadevendecidedtotaketheircustomelsewhereiftheyfeltacompany’senvironmentalreputationwasnotgoodenough.
HarryMorrisonchiefexecutive（主管）oftheCarbonTrustsympathizes：“Iunderstandthissituationwheresurvivalisveryimportantnow.Butfromenvironmentalconsiderationstheclocdisticking—wedon’thavemuchtime.Inadditioncuttingcarbonhasanimmediateeffectascostsdropandamediun-termbenefitforthebrand.”
Largercompanieshaveanextramotivationtolookatreducingtheircarbonfootprintasnewrulesnextyearwillrequirebusinessesbobuycarbonallowancestomakeupfortheiremissions（排放）.Thosethathavetakenearlyactionwillhaveaheadstart.Morethantwothirdsofconsumersarenotclearaboutwhichcompaniesareenvironmentallyresponsible.Thissuggeststhatfirmsthatareabletorelayclearlytheirmessagetothepublicwillbeinapolepositiontoattractshoppers.
TheCarbonTrustbelievesthatitcanhelpbyinformingcustomersaboutthegoodworkcompaniesaredoing.“Whencompaniesaregranted（授予）thestandardtheycanusealogo（标识）inalltheirmarketingwhichmakesitclearthattheyareworkingtowardscuttingemissions”Mr.Morrisonsaid.
64．What’sthemainideaofthepassage?
A．Businessesarefindingwaystosendtheirmessagetotheshoppers.
B．Companieswillsoongetinformationaboutcuttingcarbonemissions.
C．Firmsaremakingeffortstoencouragecustomerstokeepgoodsathome.
D．Firmsareurgedtocutcarbonemissionsbyshoppers’environmentalaware