1.Onthelackofconsumerdemandinthehotelindustryandbusinessstrategy 　　ThroughoutthedevelopmentofChina'shotelindustry,hotelsupplyandmanyotherproductsthesupplyofgoodsasexperiencedbyafewyearsagotograduallyimproveoverthepasttwoyearstoimprovethefundamentalprocess,93yearsafterChina'snewforeign-relatedtraveleachyeartothehotel700-1000Atarateofhome,anincreaseof20percentormore,thehotelindustryandtouristincreasethesupplyof5-8%increaseisobviouslylimiteddifficultbalance,theresultwillinevitablyleadtothehotelindustryintoabuyer'smarketstatus. 　　Economiststellus:inabuyer'smarket,becauseofamplesupplyandconsumptionfrompassiveintotheinitiative,theproductionnotonlyhasthecounterproductive,andplayedadecisiverole,thenthedemandforproductionandoperationofthebindingnatureoftheincreasinglyfeltinconsumerdemandBusinessactivitiesbecamethestartingpointanddestination,sothatthemarketshowsademandconstraintofthetrend.Hotelgeneralmanager"difficultbusiness"oftheordinarywithemotion,thehotelindustryisenteringabuyer'smarketdemandundertheconstraintsofatypicalreflection.Inthehotelindustrymarketdemandconstraintofthestate,consumersshowadifferenceinconsumerbehavior,rationalconsumptionandconsumersentimentthree. 　　Hotelfeaturesofthismarket,thehotel'smanagersdecidedtoseriouslystudythemarketofconsumerdemand,timelyadjustmentaccordingtomarketdemandbusinessstrategy,sothattheirowninthecompetitioninagoodposition. 　　First,thecurrentstateofconsumerdemandinthehotelindustryandthenewsituation 　　Overthepasttwoyears,thenationalpolicyofexpandingdomesticdemandontheconsumerdoesnothavemucheffect,ifnoeffectivepolicyofthepublicationofaffectedresidentsexpectedconsumerconfidencewillnotbeamajorfactorinsignificantchangesinthecomingperiodwillContinuationofthetrendofthecurrentconsumerdemand. 　　1.Theincomeofresidentsofthechangesonconsumerdemandhaveagreaterimpact.Overthepastfewyearsduetotheimpactofeconomicadjustment,thepasttwoyears,growthintheincomesofurbanresidentsinalargerdeclineintheconsumptionofdifferentincomegroupstendtotheobviousdifferences,withhigherincomestendtolowerthemarginalconsumption,andthepotentialconsumerdemandforlow-incomehouseholdsDuetothegrowthoftheirincomesdropintothefactstothedemand,theoveralltendencytolowerthemarginalandthereforeincreasetheincomelevelofconsumptionwoulddeclineatamoresluggishinthestate. 　　2.Consumptionexpectedtochangelittle,lackofconsumerdemandwillmakethesituationtherecanbenogreaterbreakthrough.Becauseincomegrowthhasnotpreviouslyfaster,andthefuturelifeofresidentsincreaseduncertainty.Peopleontheexpectedfutureincomeisnotveryoptimistic,consumerexpectationsforthefutureresidentstherecanbenobiggerchange. 　　ThislackofoverallconsumerdemandsituationasadirectimpactontheoutboundtourismAccommodationsandDiningtopurchaseentertainmentconvergenceofthesixelementsofthehotelindustry.Althoughinrecentyearsaspeoplemoreleisuretime,theconsumptionconceptofchange,visitorshavethetendencytoincrease,butthesituationisnotoptimistic.1997totheZhejiangTourismtri