问题标题：
【描述下pushtheoryinnovation和pulltheoryinnovation】
问题描述：
描述下pushtheoryinnovation和pulltheoryinnovation
林永倩回答：
俩种不同的方式一个是主动一个是被动
给你篇参考
Pushandpullmarketingstrategies
Promotionalstrategiestogetyourproductorservicetomarketcanberoughlydividedintotwoseparatecamps.
1.PushstrategyApushpromotionalstrategyinvolvestakingtheproductdirectlytothecustomerviawhatevermeanstoensurethecustomerisawareofyourbrandatthepointofpurchase.
"Takingtheproducttothecustomer"
Examplesofpushtactics
Tradeshowpromotionstoencourageretailerdemand
Directsellingtocustomersinshowroomsorfacetoface
Negotiationwithretailerstostockyourproduct
Efficientsupplychainallowingretailersanefficientsupply
Packagingdesigntoencouragepurchase
Pointofsaledisplays
2.PullstrategyApullstrategyinvolvesmotivatingcustomerstoseekoutyourbrandinanactiveprocess.
"Gettingthecustomertocometoyou"
Examplesofpulltactics
Advertisingandmassmediapromotion
Wordofmouthreferrals
Customerrelationshipmanagement
Salespromotionsanddiscounts
Simplediagramexplainingsomeexampledifferencesbetweenapushandpullpromotionalstrategy
大概意思就是这样看能不能解决你的问题
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