Iwasreadingtheseinterestingstoriesbehindagroupofgreatlogos(标志)intheworld.PersonallyNikeismyfavoriteone—it’ssosimple.AndIlikedthestoriesbehindthem,whichmademeforgetallotherthings.McDonald’s,Apple,MercedesBenzandAdidasowngreatlogosaswell,andtheyareamongmyfavorites.
Nike
IntheGreekmyth,Nikeisthegoddessofvictoryandthesourceofinspirationforsoldiers.ThislogorepresentsthewinginthefamousstatueoftheGreekgoddess.Nike’slogowasdesignedbyCarolynDavidsonin1971for$35,andwasregisteredasatrademarkin1995.
McDonald’s
Thelogowasdesignedin1962byJimSchindlertoresemblethearchshaped(拱形的)signsonthesideofthecompany’sthenwalk-uphamburgerstand.Lateron,thetwogoldenarcheswerecombinedtogethertoformtheM.TheMcDonald’snamewasaddedtothelogoin1968.
Apple
TherearedifferentstoriesbehindApple’slogo.ThefirstlogowasareferencetothereligiousstoryofAdamandEve,inwhichtheapplerepresentedthefruitoftheTreeofKnowledge.Oneyearlater,thesecondlogowasdesignedin1977byStevenJobsandRonaldWayne,anditdescribedSirIsaacNewtonsittingunderanappletree.Thislogodidn’tstaylong.OneyearlateritwasreplacedalmostimmediatelybygraphicdesignerRobJanoff’s“rainbowapple”,arainbow-coloredsilhouette(轮廓) ofanapplewithabitetakenoutofit.Andthentherainbow-coloredapplewasreplacedbytheone-coloredlogoin1998.Ithasnotbeenchangedsofar.
MercedesBenz
TheMercedesBenzlogo,whichwasoriginallycreatedbyGottliebDaimlerin1909,consistsofasimpledescriptionofathree-pointedstarthatrepresentsitsruleoftheland,theseaandtheair.ThecompanywasfoundedbyGottliebDaimlerandWilhelmMaybach.MarcedesisthenameofMaybach’selderdaughter,whileBenzcameasaresultofacombinationwithBenz,Cie.andDMGin1926.
小题1:Whatdoestheauthorthinkofthestoriesofthegreatlogos?