Themagicalbarcodesthatcanbescannedbyasmartphonetolaunchanoffline-to-onlineexperienceareoftencriticizedfortheirblackandwhitecheckerboxappearance.ThosewhodoubtthatQRcodes��willgomainstreamarequicktopointoutthatthelookofQRcodeswilldetermarketersandadvertisersfromusingthem.Fortunately,QRcodesaremalleableandcanberedesignedintrulyextraordinaryways,whilestillmaintainingtheirscanability.Thetruthis,QRcodesnolongerhavetobecheckerboxinappearance.We’veenteredanewphaseof“designercodes”thatcanbeintegratedintomarketingcampaignsinanattractivewaythatisn’taneyesore.QRcodeshavesomuchpotentialfromadesignperspective,solet’stakealookatafewtricksandtechniquesyoushouldkeepinmindwhendesigningacodetoenhanceyourbrandandappealtoyouraudience.1.AddaColorPalette添加颜色,使你的二维码颜色丰富Theeasiestwaytoaddbrandingpowertoyourcodeistoaddcolortoit.YourQRcodedoesnothavetobestandardblackandwhiteinordertobescanned.Youcanembedmultiplecolorsandapplyacolorgradientwithoutaffectingscanability.Theonlyruleofthumbisthatthecodecolorshouldgenerallybedarkandplacedagainstalight-coloredbackground.Makesurethecontrastissufficient,orthecodewillbedifficulttoscan.A“reversedout”code,wherethebackgroundisdarkandtheboxesarelightcolored,isgenerallynotrecommended.OnlyasmallhandfulofQRcodereaderscantreatsuchcodesasafilmnegativeandproperlyinterpretthedata.2.SoftenHardEdgeswithRoundCorners将二维码的边缘圆润化OneoftheQRcode’sgreatestaestheticflawsisitsnumeroushardedges.Youcandramaticallylessentheseverityofthislookbystrategicallyroundingsomecorners.Itisnotnecessarytoroundallofthecorners,butsofteninguptheedgeswilldefinitelymakethecodeappearmorefriendlyandapproachable.3.IncorporateDimensionalityfor3DImpact添加Logo及三维效果OnehighimpactwaytobrandyourQRcodeistoobstructsomeoftheboxeswithimagery,suchasalogo.Byplacinganimageinfrontofthecode,youimbuethecodewithasenseofdepth.Anordinarybarcodesuddenlybecomesaformofartwork,andyoucanreallymakeastatementwiththewayyoumeltboxestogetherorchoosetoobstructaspectsofthecode.Funideasincludeaddingalogotothecenterofthecode,butyoucouldalsoaddinterestingelementstothecornersorthesidesforanevenlessstandardlook.Addingimagesorcharactersbetweentheboxesisanotherplayfulwaytodressthecodewithpersonalityandstyle.4.UseQRCodesWith30%ErrorCorrection提高QR码的纠错率Ifyoudecidetoaddinalogotocreatea3DfeelforyourQRcode,youneedtodecidewhichpartofthecodingtoobstructwithyourlogo.Thekeytocreatingtheseeye-poppingdesignercodesistotakeadvantageofthefactthatupto30%ofaQRcode’sdatacanbemissingorobstructed,andstillbescanned.QRcodescanbegeneratedwith0%,10%,20%or30%errorcorrectionratesbuiltin.Buildinginthe30%errorcorrectionrateaddsmorenoise(extraboxes)withinthecode,butthoseextraboxeswithinthecodecanthenberemovedtomakewayforalogoorotherinterestingimagery.IfyouuseaQRcodewith0%errorcorrection,thecodewilllookmorestreamlined,butopportunitiestobrandthecodebyaddinginalogoareverylimited.Removingorobstructingasingleboxwithina0%errorQRcodecouldrenderitunscannable.5.ApplyaTrial-and-ErrorProcess测试、试验、纠错阶段Technically,itispossibletomathematicallycomputewhich