Therearethousandsofproductsofallcolorsandshapesinasupermarket,makingyoubelievethattheyareworthatry.How?Packaging（包装）isthesilentbutpersuadingsalesman.

Thereontheshelves,eachbottle,can,box,andjarhasbeencarefullydesignedandmeasuredtospeaktotheinnerselfoftheconsumer（消费者）,sothatisbuyingnotonlyaproductbutalsohisbeliefinlife.Scientistshavestudiedconsumerbehaviorrecentlyandfoundthatthelookofthepackagehasagreateffectonthe“quality”oftheproductandonhowwellitsells,because“Consumersgenerallycannottellbetweenaproductanditspackage.Manyproductsarepackagesandmanypackagesareproducts,”asLouisCheskin,thefirstsocialscientiststudyingconsumers’feelingforpackaging,noticed.

Colorsareoneofthebesttoolsinpackaging.Studiesofeyemovementhaveshownthatcolorsdrawhumanattentionquickly.TakeV8forexample.Formanyyears,thebrightredcoloroftomatoesandcarrotsonthethinbottlemakesyoufeelthatitisverygoodforyourbody.Andtheword“green”todaycankeepfoodpricesgoingup.

Shapesareanotherattraction.Circlesoftensuggesthappinessandpeacefulness,becausetheseshapesarepleasingtoboththeeyeandtheheart.That’swhytheroundyellowMsignsofMcDonald’sareinvitingtobothyoungandold.

Thisnewconsumerresponse（反应）tothecolorsandshapesofpackagesremindsproducersandsellersthatpeoplebuytosatisfybothbodyandsoul.

60．Accordingtothepassage,______seemstobeabletopersuadeaconsumertobuytheproduct.

A．thepleasingcolorofthepackage B．thespecialtasteoftheproduct

C．thestrangeshapeofthepackage D．thebeliefintheproduct

61．Ifapackageoraproductisroundinshape,itcan________.

A．bringexcitementtotheconsumers B．attracttheconsumers’attention

C．catchtheeyemovementoftheconsumers D．produceahappyandpeacefulfeeling

62．“Andtheword‘green’todaycankeepfoodpricesgoingup.”Thissentencesuggeststhatconsumerstodayare________.

A．startingtonoticetheimportanceofnewfood

B．enjoyingthebeautyofnaturemorethanbefore

C．beginningt