英语翻译

Humanneedsseemendless.(78)Whenahungrymangetsameal,hebeginstothinkaboutanovercoat,whenamanagergetsanewsportscar,abighouseandpleasureboatsdanceintoview.

Themanyneedsofmankindmightberegardedasmakingupseverallevels.Whenthereismoneyenoughtosatisfyonelevelofneeds,anotherlevelappears.

Thefirstandmostbasiclevelofneedsinvolvesfood.Oncethislevelissatisfied,thesecondlevelofneeds,clothingandsomesortofshelter,appears.BytheendofWorldWarI1,theseneedsweresatisfiedforagreatmajorityofAmericans.Thenathirdlevelappeared.Itincludedsuchitemsasautomobilesandnewhouses.

By1957or1958thisthirdlevelofneedswasfairlywellsatisfied.Then,inthelate1950s,afourthlevelofneedsappeared:the"life-enriching"level.(79)Whiletheotherlevelsinvolvephysicalsatisfaction,thatis.thefeedincomfort,safety,andtransportation,thislevelstressesmentalneedsforrecognition,achievement,andhappiness.Itincludesavarietyofgoodsandservices,manyofwhichcouldbecalled"luxury"items.Amongthemarevacationtrips,thebestmedicalanddentalcare,andrecreation.Alsoincludedherearefancygoodsandthelateststylesinclothing.

Onthefourthlevel,alotofmoneyisspentonservices,whileonthefirstthreelevelsmoreisspentongoods.Willconsumersraisetheirsightstoafifthlevelofneedsastheirincomeincreases,orwilltheycontinuetodemandluxuriesandpersonalservicesonthefourthlevel?

Afifthlevelwouldprobablyinvolveneedsthatcanbeachievedbestbycommunityaction.Consumersmaybespendingmoreontaxestopayforgovernmentactionagainstdisease,ignorance,crime,andprejudice.Afterfillingourstomachs,ourclothesclosets,ourgarages,ourteeth,andourminds,wenowmayseektoensurethehealth,safety,andleisuretoenjoymorefullythegoodthingsonthefirstfourlevels.