Onlineshopperswouldratherreceiveanofferforaproductorservicethanmaketheirownoffer3accordingtoastudyledbyaMichiganStateUniversityscholarthathasimplicationsforthefast-growinge-commerceindustry.Thefindings|小学英语问答-字典翻译问答网

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Onlineshopperswouldratherreceiveanofferforaproductorservicethanmaketheirownoffer3accordingtoastudyledbyaMichiganStateUniversityscholarthathasimplicationsforthefast-growinge-commerceindustry.Thefindingsmaycomeasasurprisegiventhatshoppingonlineisananonymous(匿名的）processthatseeminglycangiveconsumersmoreconfidencetodriveahardbargainsaidDonConlon，ProfessorofManagementinMSU’sBroadCollegeofBusiness.

Butthestudyfoundthatparticipantswhomadetheirownofferswerelesssuccessfulinsealingthedealand，whentheyweresuccessful?worriedtheyoverpaidManyshoppersfoundtheprocessofresearchinganoffertobeahassle.“Americansareverybusy，andit’slesstime-consumingtobetheonereceivingtheofferratherthantheoneproposingtheoffer ”Conlonsaid.uPeopletendtobehappierwhenthey’reinthereceiverrole.”

OnlinespendingintheUnitedStatesisexpectedtojump45percentinthenextfouryears，from$226billionthisyearto$327billionin2017，accordingtoForresterResearchInc.Neverthelessresearchesintothisprosperousmarketremainlargelyfocusedonthestrategiesofcompaniesratherthanthoseo£shoppers.Conlon’sstudyis，obviouslyarareexception.

Conlongottheideaforthestudyafterconsideringthedifferencebetweentwopopularsitesforhotelsandairlineflightspriceline.comwhichtakesbidsandhotwire.com，whichprovidesoffers.Usingthesetwomodels，Conlonandhisfellowresearchersconductedaseriesofexperimentswithmorethan850peoplewhowerechargedwithbookingafictionalhotelroomandacquiringafictionalantiquecar.NotonlydidparticipantsprefertoreceivebidsConlonsaid，buttheyalsosecuredmoredealsinthatreceiverrole.Further，whentheyhadtomakethebids，theywereleftmorementallytaxedandregretful.

Fromanindustryperspective，puttingcustomersinthereceiverrolemayhelpfillmorehotelroomsandairplaneseats.“Ifyou’reabusinesswithalotofproducts3”Conlonsaid，“youmaywanttobetheonemakingtheoffers.”Howeverwhensellingsingleitemssuchasanantiquecar，acceptingbidsmaybeabetteroptionsincethattypicallydrivesupthepricehesaid.

小题1:WhatcanwelearnfromPara.1?A．Ther

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　　小题1:C小题2:B小题3:A小题4:C 　　分析：　　这篇文章讲的是网络购物者更喜欢接受价格。但研究人员指出：顾客给出价格可以帮助促进网络销售。小题1:细节题：从第一段的句子：Onlineshopperswouldratherreceiveanofferforaproductorservicethanmaketheirownoffer3可知网上购物的人并不像预料的那样讨价还价。选C小题2:推理题：从文章最后一段的句子：whensellingsingleitemssuchasanantiquecar，acceptingbidsmaybeabetteroptionsincethattypicallydrivesupthepricehesaid.可知顾客给出价格可以帮助促进网络销售。选B小题3:猜词题：从并列的形容词：regretful可知这个单词是有负担的，选A小题4:主旨题：从第一段的句子：Onlineshopperswouldratherreceiveanofferforaproductorservicethanmaketheirownoffer3可知这篇文章讲的是网络购物者更喜欢接受价格。选C 　　点评：　　这篇文章讲的是网络购物者更喜欢接受价格。但研究人员指出：顾客给出价格可以帮助促进网络销售。要求考生在仔细审题和研读选项的基础之上，到文章中寻找对应的语群，合理推断，做出选择。

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