字典翻译 问答 小学 英语 阅读理解Tasteissuchasubjectivematterthatwedon'tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'spreferenceisthatit'soneperson'sopinion.Butbecause
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阅读理解Tasteissuchasubjectivematterthatwedon'tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'spreferenceisthatit'soneperson'sopinion.Butbecause
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阅读理解

Tasteissuchasubjectivematterthatwedon'tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'spreferenceisthatit'soneperson'sopinion.Butbecausethetwobigcola(可乐饮料)companies-Coca-ColaandPepsiColaaremarketedsoaggressivelywe'vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherCoca-ColaorPepsifans:Findyourbrandinablindtasting.

WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassic(传统型)orPepsiDiet(低糖的)CokeorDietPepsi.Thesewerepeoplewhothoughtthey'dhavenotroubletellingtheirbrandfromtheotherbrand.

Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatimeregularcolasfortheonegroupdietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;thenweanalyzedtherecordsstatisticallytocomparetheparticipants'choiceswithwhatmereguess-workcouldhaveaccomplished.

Gettingallfoursamplesrightwasatoughtestbutnottootoughwethoughtforpeoplewhobelievedtheycouldrecognizetheirbrand.Intheendonly7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7of27identifiedallfoursamplescorrectly.

Whilebothgroupsdidbetterthanchancewouldpredictnearlyhalftheparticipantsineachgroupmadethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overallhalftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirstsofatigueortasteburnoutwasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.

Accordingtothepassagethepreferencetestwasconductedi

郭菁回答:
  答案:1.A;2.B;3.D;4.A;
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